The IT Crowd

[Harrison]

I hadn't noticed that last year. It should be pronounced as they are now though. I.T.

[AlexJ]

I hadn't noticed that last year. It should be pronounced as they are now though. I.T.

Because this was really bugging me (how could C4 go through a whole series without the announcers knowing what their show was called?) I've cleared it up with a friend who has the Season 1 DVD. According to the directors commentary it's meant to be both, and the writers have deliberately asked Channel 4 to use both ways of pronouncing it.

[TiredOfLife]

That makes sense to be honest.
I always got the impression the title was meant to be ambiguous.

[J T]

It's a joke that works a bit better when written (or seen on screen). Spoken it doesn't quite come across so well, it's not really so funny.