We bought a 55Q70 sammy and it's been great, I turned all that extra junk off when I set it up as I hate the cheap looking 'soap opera effect' too.
BUT the first time we watched something in 4K HDR all the settings changed and I had to go back and look for 'film-maker mode' and all sort of other stuff to turn off.
Funnily enough, it was when we watched Rise of Skywalker (heaps disappointing BTW) on Disney+ that it happened. Not an immersive way to begin a movie, having to pause it and delve into menus because the spaceships looked shit.




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