OMG, I hate this soap opera effect, looks like somebody filmed the movie with a camcorder, absolutely unwatchable. That's always what I turn off first. Funny thing is when you visit friends, or even TVs in the bar, they have it switched on, because it's often enabled by default, and I have to tell them straight away to change it. Works ok with animation movies or gaming, but else?? So for me it's defaulted to DISABLED.

On my Sony TV it's called Motionflow, and on the JVC beamers it's called Clear Motion Drive, and on my older Pansonic TVs it's called Intelligent Frame Creation.

Whatever it is called, first thing to do is disable.