Sad news. Not good to see something that we went so many times to be destroyed.
Most important was that nobody was hurt. Technical fault? Short circuit?

Everything is burned down, but the icecream container still has the red color. Didn't know that the "OLA" brand was in your country (Wall's in UK?).
It's very popular in Portugal, and i think it is only in Portugal,Holland and Belgium, other countries have the same brand but with different names.