Even if this translated into £40 for the UK, as is normally how they do the conversion, this is still a great price point. I can see a lot of people upgrading, especially as they are also allowing XP owners to use their licenses for the upgrade.

This was something I was really annoyed about with Vista and Windows 7, as the upgrades from XP cost over £100 to Vista and then the same again for Windows 7. I did upgrade to Vista at the time, buying the Ultimate edition for something like £169, but with Windows 7 they wanted nearly the same use for an upgrade. Madness. I should be able to happily use my XP or Vista licenses to obtain a legitimate copy.