Exactly. Where was the media coverage for it? I watch the news every day and read at least one national news paper a week, and yet I didn't see this event covered once. This thread is the only coverage I've read about it. So in that respect it failed completely as it didn't raise any form of awareness at all.

The only thing that forces any type of change is when something is going to personally impact people. To threaten their way of life. Only then will they suddenly take notice and want to do something to change it. But by then it is normally way too late.

If you suddenly told everyone in Europe that they would not have any electricity for 1 day each week they would suddenly be asking questions and wanting answers. Green issues and those trying to promote them are never going to get anywhere as they are too nice about it all.

Human nature is to destroy and consume. To not care about the environment around them as long as they are currently comfortable and personally OK. Most economies around the world are fuelled by greed, and while that is the case we will never be able to save the world from destruction at our hands.

While it is true that some nations, especially in Europe have improved greatly with environmental issues and the way we do things, it isn't going to make any difference whilst there are other large nations currently trying to gain a foothold in the world economy, using technologies and techniques over 100 years old. China and India are currently polluting the world in much larger volume that the west ever did. Whilst the USA is strip mining the countryside, destroying forests just to get to the fossil fuels below to keep the ever fatter population's TVs and transportation running.