The only channels I have watched recenntly are Channel 5, ITV1 and Film4 ad haven't seen any adverts for it.
And no, I wouldn't have thought to look on WikiPedia because I really don't care what the Superbowl is because I am not interested.
n.b. I don;t watch that much TV and am not interested in sport.
This last couple of days is the only time I have ever heard of Superbowl anyway except that I knew that the Macintosh advert was played during it in 1983/1984. The only other Superbowl I know of is Superbowl 2000 in Kimberworth which is a ten pin bowling place.