Much like the way it is with football here then. I never cared particularily for football, but didn't use to hate it either. But someone somewhere has decided that this sport is 'popular', so you get football shoved down your throat everywhere you turn. You can't watch TV, listen to the radio, read the newspaper or anything without getting the latest results, the latest transfers which cost this and that many millions, which teams are on the verge of being relegated and oh, what a tragedy that will be for them, such an upstanding and honorable team, boohoo. And let's not forget all the reports about the latest bruised knees and the interviews with everyone and their kid sisters telling how it is oh so important that he recovers soon and there is interviews and it is such a tragedy for the player, the team, the coach, the teammates, his family, his pet dog, his eight-digit account balance and the prime minister who's favourite team the sod happens to belong to.
*inhales*
Football to me is like that annoying friend who doesn't realise that visiting for eight hours five days a week is overdoing it a bit.
It's just the wild mass coverage that irks me. As if it wasn't enough of it allready, during cups and such several stations announce they'll be sending only football all day/weekend or somesuch, and they announce it as if it was great news! You know, if they used some of that time and resources to cover other sports too it wouldn't perhaps be so bad. It's not that they don't cover others, but the coverage others get is not even miniscule in comparison.
So I've come not to like football much.