M$'s marketing tactics have finally back fired on them then!

I always thought it mad on the original Xbox when they stuck EXCLUSIVE right across the top of the packaging. Some sad attempt to try and prove the system was worth buying over the PS2. And again the same is happening with the 360.

Mass Effect was always going to be released on the PC, so it was a bit silly to try and claim it as an exclusive 360 title. Same was true of the previous Xbox Bioware titles too. And it isn't like M$ don't have a vested interest in the PC games market, is it.