I have to disagree Douwe Egberts tastes like floor sweepings to me. It must be something to do with the vacuum sealing. Decaffinated is about as much use as Boris Johnson or non alcaholic beer or Low fat anything.
Destroy all Starbucks and the clones of Starbucks they take all the joy in drinking coffee and it's impossible to get a normal strong cup of coffee without any sort of "extras".