This months Edge magazine has a half page feature on the Sony PSP and the hacker dark_alex.
It goes into detail on how quickly the hacker managed to hack the new 3.02 firmware soon after its release and then chose to release the custom firmware on Christmas day. It even goes into detail on what the hacked firmware does including the ability to run illegally distributed ISOs and the ability to run almost all dumped PSX images via memorystick.
It ends with a quote from Sony "Piracy is detrimental to the end consumer" and "We are against piracy 100 percent and will continue to protect our intellectual property and fight agains it in all its forms."
I would love to see how they are going to do this now. It's one thing for custom hacked firmware for a system to be released for people into modding systems to use, but now all of this information has been printed in a more mainstream magazine more people are bound to want to try it out and the word will quickly spread. Reporting such news in magazines is great for promoting the hacked exploiits, something I bet Sony haven't realised.