Freesat is definitely interesting and I will be continuing to watch its progress closely. It may also be of interest to European countries being unencrypted and with a footprint wider than Sky's Astra 2 satellites.
I actually think Freesat is a bit of last minute idea though because Freeview isn't going to be good enough for much longer. It doesn't have the bandwidth to carry HD programs, and so satellite was the only other option to explore (as cable isn't possible in most areas). It will be good to have a competing satellite service in the UK again as this might force Sky to lower their subscription prices to compete. At the moment Sky don't really have any competition outside of Cable enabled inner cities so hold the monopoly if you want the range of channels they offer.
Freesat could definitely be a great alternative for those just wanting to receive the standard range of channels and go HD, but not require the channels Sky have to offer.
BTW, if anyone wants informaton on FreeSat then the official website is at http://www.astra2d.com/freesat.htm