Yeah, I find it actually rather disgusting that Apple had the guts to introduce the iPhone at $ 599 - and people actually were standing in queue for hours to snatch one up at launch. Talk about being ripped off. Funny thing is that most of those early buyers likely already HAD an iPod (with more storage capacity), and most definitely a cellphone as well (which nowadays can usually play MP3s as well). Some people really have too much money in their pockets.