Quote Originally Posted by Harrison View Post
I hadn't noticed that last year. It should be pronounced as they are now though. I.T.
Because this was really bugging me (how could C4 go through a whole series without the announcers knowing what their show was called?) I've cleared it up with a friend who has the Season 1 DVD. According to the directors commentary it's meant to be both, and the writers have deliberately asked Channel 4 to use both ways of pronouncing it.