Toshiba fights bad news with lower prices
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DailyTech brought you steady coverage over the past week concerning the latest news in the HD DVD vs. Blu-ray wars. Unless you've been living under a rock, you by now already know that
Warner Bros. made the decision to back Blu-ray exclusively.
The move by Warner Bros. was followed by similar actions from
New Line Home Entertainment and
HBO Home Video. Recent stories have even suggested that
Paramount is also tossing around the idea of supporting the Blu-ray disc standard.
Toshiba apparently doesn't want to go down without a fight and is instead slashing the prices on its HD DVD players. Toshiba's second generation HD-A2 players previously dipped down to the
sub-$100 mark during November -- but that was during the traditional holiday buying season and not truly indicative of regular retail pricing.
Now, Toshiba's third generation 1080i-capable HD-A3 is
selling for a mere $139.98 on Amazon.com. The 1080p-capable HD-A30 is
not much more expensive at $179.98. For the price of an Xbox 360 HD DVD add-on, consumers can now purchase a fully-fledged set top box with 1080p support.
Amazon isn't the only retailer with the discounted pricing, however. Tiger Direct is selling the HD-A3 for
$129.99 and the HD-A30 for
$179.99. There are also reports that Sam’s Club and Costco are selling the HD-A3 for as little as $128.
In addition to the lower prices, customers who purchase Toshiba's HD DVD players are still eligible to receive five free movies via a mail-in rebate -- this is in addition to the two movies,
300 and
The Bourne Identity, which come in the box.
It remains to be seen if this move by Toshiba is simply an act of desperation, but the tides are definitely changing and a haze of "Blu" can be seen drifting in from the distance.
For all we know, this could be the last hurrah for HD DVD, so it looks as though Toshiba wants to go out with a bang.